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hospitality Search Engine Optimzation

hostpitality
Search Engine Optimisation

Tap into Rotography's expertise in familiarising and guiding hospitality and tourism professionals to successfully take up and conquer the challenge of Search Engine Optimisation and Marketing. This covers optimising the viewed and coded pages both designed to enhance a hotels organic rankings. Additionally, get to grips with 'Paid For' rankings - Google AdWords - campaigns created and maintained.

 
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Search engine optimization
 
  • cost effective marketing
  • more online business
  • low cost advertising
  • worldwide audience
  • be found in search engines

Maximise Business Exposure

Delivering guaranteed search engine rankings and business from a website is a different job than writing a website. Most businesses only complete the first stage of creating an internet business by having a website written for them by a web designer but fail to complete the process.

Furthermore search engine optimisation and search engine ranking require different skill sets than web design - just as plasterers are not decorators! Therefore, in order to generate business from the internet you also need to use a company with the experience and skills in Search Engine Optimisation.
Facts:

  • 46% of all websites are found through search engines
  • 55% of all online purchases result from websites found through search engines
  • 95% of people do not look beyond the top 20 search engine positions
  • 11 times more websites are found through search engines than magazine advertisements

How websites are found:

  • 46% by search engines
  • 20% random surfing
  • 20% word of mouth
  • 4.4% magazine ads
  • 1.4% television
sources: Neilson/Net Ratings, IMS strategies, Harris Interactive and NPD Group.

Rotography Group
Halifax   ·   Manchester

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